How to Choose the Right Location for Your Brand Campaign

Our work has taken us to spaces that are raw, polished, and everything in between. Each shoot reveals lessons about what works and what doesn’t when the cameras start rolling. These experiences shape the advice we share to help you select a location that truly serves your vision.

Your Setting Speaks Louder Than You Think

Why the right backdrop makes or breaks your visual identity — and how to find it.

The perfect location can elevate your brand campaign from good to extraordinary. Whether you're shooting a fashion editorial, a product campaign, or a brand film — the setting tells half your story. It reflects your visual identity, connects with your audience, and determines how memorable your content will be.

At thelocation.agency, we’ve scouted and booked hundreds of locations across Europe — from raw industrial lofts to sun-drenched seaside villas. In this guide, we’ll walk you through how to choose the right location for your next shoot, with expert insights and tips from real productions.

1. Align with Your Brand’s Visual Identity

Your brand has a personality — minimalist, bold, colorful, organic, rebellious — and your campaign visuals need to reflect that.

  • Luxury brand? Look for high-end interiors, refined architecture, or historic buildings.
  • Youth-driven streetwear? Urban rooftops, graffiti walls, and parking decks may suit better.
  • Eco-conscious wellness brand? Think natural light, raw textures, and serene landscapes.

👉 Pro Tip: Build a moodboard in advance and share it with your location scout to streamline your search.

2. Consider Lighting — Natural vs. Controlled

Lighting is everything in photography and film. A beautiful space is only useful if it photographs well.

  • Natural light: Ideal for daylight shoots, lifestyle content, and softer visuals.
  • Blackout control: Crucial for studio-style shoots, product commercials, or setups involving heavy lighting gear.

Think about:

  • Orientation of windows (morning/evening light)
  • Shadows and reflections
  • Time of year (and daylight hours)

3. Practical Needs: Access, Power, Permissions

A dream location isn’t much use if it’s impossible to work in.

Checklist to consider:

  • Accessibility: Can trucks, stylists, models, and gear get in easily?
  • Power Supply: Especially important for lighting setups and equipment-heavy shoots.
  • Permits: Public spaces or historical venues often require extra paperwork — let us help with that.

We also help with location management, permit applications, and on-site coordination.

4. Uniqueness: Will It Be Remembered?

In a world of endless content, standing out matters. A unique location — even a simple one — can leave a lasting impression if it fits your brand.

  • Think angles, colors, and moods.
  • Does the space have any “signature” elements?
  • Can you style it differently than other brands have?

At thelocation.agency, we keep a curated database of spaces that aren’t overused or seen in every campaign — helping your brand stay original.

5. Indoor or Outdoor? Or Both?

Outdoor locations can be magical — but they also come with risks like unpredictable weather, noise, and access limitations.

Many of our clients opt for locations that offer both indoor and outdoor options, ensuring flexibility on shoot day.

If you’re unsure what works best, we’ll guide you based on your concept and budget.

6. Budget Realism: What Can You Afford?

Location fees vary massively — from €400/day for a small space to €10,000+ for premium, exclusive venues.

We help you:

  • Filter by price
  • Avoid hidden costs
  • Negotiate usage rights (including for digital, print, international campaigns)

📌 TIP: Always factor in location-related costs such as travel, catering, and overtime fees when budgeting.

Conclusion: Let the Experts Scout for You

Scouting the perfect location can be time-consuming and overwhelming. That’s why our team at thelocation.agency exists — to make your job easier and your content better.

From understanding your creative vision to handling the boring logistics, we do it all — and if needed, we’ll bring in our production partner, Winteler-Production, to support everything from casting to post.

✅ Ready to Find Your Perfect Shoot Location?

Let’s talk.

📩 Email us at info@thelocation.agency or browse featured spaces.

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